Iggy Azalea is upping the levels.
The femcee unwrapped the video for new single ‘Started’ moments ago and it may be her most adventurous yet.
Directed by frequent collaborator Colin Tilley, the cinematic clip is comedy gold and sees Azalea get braggadocios alongside an ageing sugar daddy.
Watch the ‘Sally Walker’ follow-up after the jump…
Yes, yes, and yes! Folk really ought to give Iggy her roses.
She may not top critics lists, but she most certainly holds her own. And beyond that, her visuals are far and beyond what her peers are putting out; a fact that earns all of our applause given that she’s an indie act.
She has an uphill climb back into the minds of the masses, but her “slow and steady” is already more engaging than much of what acts with major machines have been delivering.