March saw the world wave goodbye to Nipsey Hussle in physical form after his tragic murder in Crenshaw. However, his legacy lives on via his many ventures – including one that was in the works with Puma pre his passing.
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Per The Blast, the sportswear giant are prepping a collaboration with the late rapper’s Estate; one designed to honor his impact and ensure his children are looked after.
Speaking at the Future Of Everything Festival, Puma exec Adam Petrick said of the company’s Nipsey plans:
“We had a lot of things that were coming, and hopefully a lot of things we will still do with his estate. We’ll work with his family and we’ll support his kids.”
In life, beyond his rap career, the MC owned a number of businesses – including his Marathon Clothing store, which he was killed in front of.
News of the Puma venture comes on the heels of the release of the video for DJ Khaled‘s ‘Higher’ – which was shot just days before the rapper’s death.