Tiwa Savage is making titan moves.
The undisputed Queen of Afrobeats has inked a lucrative multi-year deal with Universal Music Group.
Full story below…
In an announcement made moments ago, it was revealed Savage’s future releases will be rolled out internationally via UMG (whose operations span more than 60 countries).
Under the pact, the singer’s projects will be executively produced by Vannessa Amadi-Ogbonna and Efe Ogbeni of Regime Music Societe.
Savage, who is renown for smashes such as ‘Kele Kele,’ ‘All Over,’ and ‘Ma Lo,’ said of the deal:
“My biggest goal is to make Africa proud. I’m so excited for this moment and I’m thankful to Sir Lucian Grainge and my new UMG family for their belief in my dreams. I’m looking forward to this next chapter in my career and I’m more ready than I have ever been.”
Adam Granite, EVP Market Development, Universal Music Group added with equal excitement:
“We are looking forward to partnering with Tiwa and her team to help her music reach new audiences around the world. As one of Africa’s most successful, influential and dynamic singer-songwriters, Tiwa has truly global ambitions and UMG is committed to help her in achieving them.”
Efe Ogbeni & Vannessa Amadi-Ogbonna of Stealth Management concluded:
“We’re very proud to be a part of this ground-breaking partnership between Tiwa Savage and Universal Music Group. Tiwa is undoubtedly the most hardworking and talented female artist crossing over from Africa to the rest of the world, and UMG has demonstrated its commitment to the Continent by placing its formidable machinery behind her amazing career. Partnerships like these symbolise the hopes and dreams of so many talented artists back home in Africa and it is an honour to be the executive producers of her project.”
Huge congrats are in order for Tiwa as she embarks on this exciting new chapter.
Having enjoyed breakout success under the Mavin umbrella and creating a global footprint in partnership with Roc Nation, this latest instalment of her story may be the most exciting yet!