Rita Ora is keeping her ‘Phoenix’ album campaign a’rolling – this time with the video for ‘New Look.’
Directed by Tatia Pilieva, the colorful clip was lensed in Dubai and follows several visuals rolled out in support of the singer’s sophomore set.
Boasting a race against bae theme, the video for ‘New Look’ awaits after the jump…
As one of our fave songs from the project (and one that easily should have been released much earlier in the album’s cycle), we wish this delivered…more.
The lyrics almost demand a narrative driven video, whereas this was minimalist and focussed on being visually appetising.
Still, with the campaign winding down, kudos where due to Ms. Ora for feeding her fans with content.
Here’s hoping she keeps up the momentum heading into project #3.