It’s been three years since the singer-songwriter released bodies of work – and even still the controversial roll-out of ‘Endless’ and ‘Blonde’ (which arrived a day later) remains an industry hot topic.
For, unbeknownst to most, Ocean used one to fulfil his major label contract and (arguably) seized that buzz to drop his premiere the other. His first independent project.
Hailed as a masterstroke move by some, others wondered if there would be ramifications.
As for Ocean himself? He’s simply swimming on with his career plans – which include the release of new material.
In his accompanying interview feature, he dishes on his upcoming music and reflects on his headspace and rationale for the double-album move…
On Working On Both ‘Endless’ And ‘Blonde’ Without Telling Anyone:
When I worked on my first project, Nostalgia, Ultra, I hardly told anyone. Even people I was working with at the time didn’t know about it. There’s something that happens when you say what you’re doing before it’s done, and most of it is not positive. You’re accountable for that version that you talk about, when it very well may undergo change. It’s usually better for me to make what I make, put it out or don’t, and then talk about it freely. And so I’ve done that from the beginning.
[Dropping them as I did was] For effect. Yeah.
On The Ideas He’s Exploring In His New Music?
I believed for a very long time that there was strength in vulnerability, and I really don’t believe that anymore. “Strength” and “vulnerability” sound opposite as words. And so to combine them sounds wise, but I don’t know if it is wise. It’s just this realization that hit me: “Oh, right, it’s a choice whether you will be truthful or a liar.” If I start to tell a story and then I decide not to tell the story anymore, I can stop. It’s my story. The expectation for artists to be vulnerable and truthful is a lot, you know?—when it’s no longer a choice. Like, in order for me to satisfy expectations, there needs to be an outpouring of my heart or my experiences in a very truthful, vulnerable way. I’m more interested in lies than that. Like, give me a full motion-picture fantasy.
On Being An Independent Artist:
“I’ve been independent since 2016. So I plan on keeping it that way for a while. I’ve got amazing credit, so if I need a loan, I’ll go to a bank. [Laughs]”
Excited for new Frank?