Justin Bieber is baking new music in the lab and, in a bid to drum up buzz, he’s given fans an incentive. One centered around a speedy release.
In an Instagram post, the Pop pin-up asked fans to LIKE the picture below to the tune of 20 million so as to unlock his new LP “before Christmas”. He wrote:
“Share it, like it, post in your story, I gotta see the demand 😉 love you guys pumped for it! I’m almost done but your support will make me move faster”
Despite chart-topping appearances on music from the likes of DJ Khaled and Ed Sheeran, Bieber hasn’t released a full length body of work himself since 2015’s hit vendor ‘Purpose.’
As for his strategy, it skews kinda corny on the surface. But, in today’s uncertain climate, it’s also a smart play to create buzz and energize his audience. Because, after such a lengthy spell away, it’s better to go this route than to chance it and “hope for the best.”