Tyga Inks Multi-Million Dollar Deal With Columbia Records

Published: Tuesday 15th Oct 2019 by Sam

After revitalising his career on the indie circuit, Tyga has returned to the major label fold. For, it’s been announced that the rapper has signed a lucrative new deal with Sony’s Columbia Records. 

Details below…

Home to top-tier talent such as Beyonce and Adele, the esteemed imprint now welcomes the MC – who enjoyed ample success as part of the EMPIRE roster.

Speaking on the next chapter of his story, Tyga told Variety:

“I’ve always wanted to work with [Columbia’s] Ron Perry [pictured with him above]. I’ve been a fan of how he’s been able to spot talent; how he’s been able to A&R; and to publish people. And likewise, he’s been following my career for a long time. It makes sense for me to do something with Ron. If I was going to go anywhere major, I want to go somewhere where the head person in charge is really about the music and really understands me.”

He continued:

“I have a lot of fans worldwide — in places I’ve never been like South America, and in places  I have been like Asia and Europe. They can help bring that to a larger scale. Doing it independently, you don’t really have those teams to help worldwide. Sony, if you look at the history from what they’ve done from Pharrell to Beyonce to Adele — then you look at Lil Nas X, one of their new artists that’s blown up this year — they’ve done a lot for artists globally, for their brand. That’s why I wanted to partner up with them.”

Expanding on his decision to return to the major label infrastructure after indie success with hits such as ‘Taste,’ he added:

“The independent thing taught me a lot. It was a do-it-yourself motto — learning how to get from point A to point B. Now doing a deal through Columbia, it’s like I already know the ropes.”

It’s believed the pact – which arrives as the ‘Taste’ video, nears 1 Billion total views, is a multi-year, multi-million dollar deal.

Congrats.

Your thoughts?

[Photo Credit: Columbia]

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  1. Are You Kidding Me? October 15, 2019

    Why isn’t he being treated like R. Kelly? Something about him is strange. A Black man getting away with an underage White girl? He must be into some dark magic.

  2. only facts October 15, 2019

    I wonder if Iggy will try to sign with another label. Empire has done well for her, to an extent, but she needs a MAJOR machine behind her to push her. I’m still mad at Iggz though – go to her Instagram, she hasn’t talked about “In My Defense” in forever. Just dropped it. Like wtf, Iggz?

    • 🍇 Jasmine’s Grape Juice 🍇 🍷 October 15, 2019

      No record label is going to invest in that flop anymore. Her time is up.

      • only facts October 15, 2019

        Anybody can have a comeback. Look at Robert Downey Jr., Britney Spears, Mariah Carey, Wynona Ryder. America loves a good comeback. Hell, nobody was even checking for Tyga until “Taste” popped off.

      • 🍇 Jasmine’s Grape Juice 🍇 🍷 October 15, 2019

        You are comparing Iggy to legendary artists. This post is about Tyga. Why did u even bring IggaFLOP up?

      • Only Facts October 15, 2019

        I brought up Iggy because she and Tyga were/are both signed to Empire

  3. 2bad2bme October 15, 2019

    People still listen to him?

  4. Clarkson October 15, 2019

    I’m surprised taste has over 800 million views.
    Why?
    I thought by now he would be a forgotten has been like rich homie Quan and that guy that sang Gucci gang and the rest of those sound cloud rappers.

    Black people stop making losers famous.

    • 🍇 Jasmine’s Grape Juice 🍇 🍷 October 15, 2019

      Shut it tranny

    • Swirly October 15, 2019

      No one takes Tyga seriously. He gets a hit every now and then, but his biggest hit-to-date is still Kylie Jenner.

    • Are You Kidding Me? October 15, 2019

      The Taste beat is hot and went mainstream.

  5. i ain’t even LYING bOO October 16, 2019

    ummm WHY. who is out here looking for him? Did he ever replace Kylie with another teen btw?

    Next you’ll see Kris Jenner producing #survivingtyga

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