After revitalising his career on the indie circuit, Tyga has returned to the major label fold. For, it’s been announced that the rapper has signed a lucrative new deal with Sony’s Columbia Records.
Home to top-tier talent such as Beyonce and Adele, the esteemed imprint now welcomes the MC – who enjoyed ample success as part of the EMPIRE roster.
Speaking on the next chapter of his story, Tyga told Variety:
“I’ve always wanted to work with [Columbia’s] Ron Perry [pictured with him above]. I’ve been a fan of how he’s been able to spot talent; how he’s been able to A&R; and to publish people. And likewise, he’s been following my career for a long time. It makes sense for me to do something with Ron. If I was going to go anywhere major, I want to go somewhere where the head person in charge is really about the music and really understands me.”
“I have a lot of fans worldwide — in places I’ve never been like South America, and in places I have been like Asia and Europe. They can help bring that to a larger scale. Doing it independently, you don’t really have those teams to help worldwide. Sony, if you look at the history from what they’ve done from Pharrell to Beyonce to Adele — then you look at Lil Nas X, one of their new artists that’s blown up this year — they’ve done a lot for artists globally, for their brand. That’s why I wanted to partner up with them.”
Expanding on his decision to return to the major label infrastructure after indie success with hits such as ‘Taste,’ he added:
“The independent thing taught me a lot. It was a do-it-yourself motto — learning how to get from point A to point B. Now doing a deal through Columbia, it’s like I already know the ropes.”
It’s believed the pact – which arrives as the ‘Taste’ video, nears 1 Billion total views, is a multi-year, multi-million dollar deal.