VEVO is 10!
The streaming giant spearheaded the music industry’s dive into the digital sphere and changed the way videos are delivered to and digested by the masses.
To commemorate the occasion, the platform is celebrating the visuals that’ve proven most magnetising to the masses.
Once cast to the outskirts of Pop culture, Hip-Hop – in many ways – has come to define it. As such, it’s unsurprising that the genre dominates many a most watched list.
In salute of a sound that shaped a generation, VEVO UK have unveiled the Top 10 Most Watched Hip-Hop Videos.
And while a number of expected names make appearances, some may surprise you too.
Head below to check out the full list!