The 2010s permanently changed the Pop music landscape.
From the rise of independent artists to streaming becoming the primary means of consumption and more, the decade simultaneously gifted and cursed the entertainment genre in ways that will undoubtedly be imprinted for years to come.
Yet, while some artists were unable to weather the challenges of the evolving industry, a select few not only navigated the storms but turned the tide to become icons among their generation of musicians. Boasting Beyoncé‘s game changing digital drop and Lady Gaga‘s history-making‘Star is Born’ run to Drake and Ariana Grande‘s blockbuster domination of Spotify, the decade’s set the bar to almost unreachable heights for its successors.
Alas, only one stands above the rest.
As the decade draws to close, many-a-publication lists Taylor Swift as its champion while others have crowned the likes of Kanye West, Rihanna, or Bruno Mars as the act most deserving of the title.
Putting the power in the people’s hands, we turn to you – That Grape Juice faithful – to ask:
Who Is The Artist Of The Decade?
While we’ve taken the privilege of narrowing down the options to 12, the ultimate decision is yours. When voting, we ask that you acknowledge more than sales and accolades (i.e. award wins, RIAA certifications, Billboard stats), but also critical acclaim and impact.
Voting closes on December 19th at 11.59pm EST. The winner will be revealed on December 20th.