Beyonce is off to a blazing start with the launch of her Adidas x Ivy Park partnership.
The superstar’s athleisure line has been the subject of many a headline after mounting a hugely successful campaign – comprised of high-end magazine spreads and celeb gifting spree that took social media by storm.
All seems to have created the perfect storm of buzz. Because the line is selling out fast worldwide.
See what we mean below…
The colossal demand was clearly apparent from the first Adidas pre-sale, when fans snapped up the entire collection within 6 minutes. Crashing the sportswear giant’s site multiple times:
On official drop day, Adidas went all-out with their in-store activations – with lines wrapping around stores in London, Los Angeles, Miami, Cape Town, Istanbul, and New York. As did retailers such as Footlocker, Finish Line, ASOS, and JD Sports. All of whom are reporting that demand is outpacing supply:
With this just being the beginning, it looks like Brand Beyonce is writing one of its most exciting new chapters.