It’s here! Justin Bieber has unwrapped the video for ‘Yummy.’
The Pop pin-up has taken residence atop of iTunes with the mid-tempo jam, which is the first offering from his upcoming fifth album.
Now, it looks poised to explode with its streaming – thanks to the arrival of its visual.
A quirky affair, the clip sees JB spin the song’s title on its axis.
The vid has hatched ahead his new 10-part YouTube documentary ‘Seasons’ (which premieres January 27th).
What are you waiting for? Watch below…
While clearly going for the comical approach, this kinda fell pancake flat.
Ultimately, while JB has an installed audience that will no doubt stream this to the heavens (or more aptly the top of the charts), he returns at a time where – for true elevation to occur – the wider public want…more. Or at least, deserve it.
Like, where was the choreography? The engagement? The spark?