Jennifer Lopez Signs Major Live Nation Deal After Super Bowl Glory

Published: Friday 7th Feb 2020 by Sam

Despite over 20 years of dominance, Jennifer Lopez continues to elevate to new heights.

This past Sunday saw the stage blazer immortalize her career on the grandest stage of them all – the Super Bowl Halftime Show. Putting on a joint spectacle with Shakira, the performance was watched live by over 100 million viewers and has gone on to amass another 100 million replays on YouTube.

All of which has armed J.Lo with the momentum to sign a lucrative new partnership with Live Nation. 

Details below…

Billboard reports that star – who turned 50 last year – has inked a multi-year touring pact with the entertainment juggernaut.

It’s a deal that comes on the heels of Lopez’s mega-selling ‘All I Have’ Las Vegas residency  and ‘It’s My Party’ tour – the latter of which was produced by Live Nation.

Speaking on their latest team-up, Brad Wavra, Senior Vice President Touring, Live Nation said:

“Jennifer Lopez has given fans spectacular live performances for decades through sold out tour dates and her Las Vegas residencies. 

The demand to see Jennifer live is only growing. Live Nation is proud to be partnering with such a worldwide phenomenon for years to come.”


Lopez’s Halftime comrade Shakira announced a 2021 world tour the day after the Big Game – while her music made big gains.

Is Jennifer next up?

There’s no denying the demand is there. Now more than ever. And this announcement certainly feels like the prelude to a tour date reveal. Or Vegas. Or both.

What is clear is that brand J.Lo is booming!

Your thoughts?

[Photo Credit: NFL/J.Lo]

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  1. Kevon February 7, 2020

    Omg!!! yesss jlo

  2. Bebo p. February 7, 2020

    She is always winning

  3. Kevon February 7, 2020

    Jennifer lopez is naturally bless …so happy for her

  4. Cûûmila Cebolla February 7, 2020

    No one outside the states cares about a J.Lo Tour with her dated @ss sounding material

    • Beylover February 7, 2020

      How’s your favs FLOP TOUR doing? ????

      • Cûûmila Cebolla February 8, 2020

        Whôremela definitely isn’t my fave.

        But how is THE GIFT doing on the charts? ?

    • Kurtz February 7, 2020

      Lies would easy sell out arena tours in the UK.

      • Cûûmila Cebolla February 8, 2020

        GOL..most of her fanbase is living in retirement homes. The young generation does NOT care for J.Lo ?‍♂️

  5. Lana Del Bey February 7, 2020

    They killed it and i was very entertained. Good for her!

  6. Okay? February 7, 2020


  7. IKNOWTHETRUTH February 7, 2020


  8. The f*** would whitney say February 7, 2020

    well why didn’t Roc Nation Live Nation sign Fantasia…
    Yeah fantasia…… Who’s sick did Jennifer sick, cuz she don’t duck with black artists….. But the black artists d keep kissing her ass…..yall some dumb mutherfuckers…… Why didn’t they sign fantas8a

    Idol was hugewooooow th3 fake blonde hair

    • The f*** would whitney say February 7, 2020

      Like…ha ha ha ha…

  9. Beylover February 7, 2020

    Congratulations Jennifer! I ❤️❤️❤️❤️ her performance during the Super Bowl! Performing is what Jennifer does and its great to see a woman at this stage in her career and age continues to get major opportunities!

    This is what a lot of STANS fail to realize….. Long as yout BOOKER & the COINS are still coming in… that’s all that matters!

    • The f*** would whitney say February 7, 2020

      Whoever signed her should be fired….effective immediately

      • Kevon February 7, 2020

        Stfu hatter

      • Hugh Lee February 8, 2020


  10. Moti25 February 7, 2020

    Yes Jlegend!! So happy for her

  11. Johny5 February 8, 2020

    Haters could never! Hahahaha

  12. Haterz Gon‘ Hate February 8, 2020

    BOOKED ✅ BRANDED ✅ RELEVANT ✅ If the kids don’t know Jenny why is she getting booked to perform tour after your? CAMICKY will not last more than 5 years before she’s an UNSIGNED presenter on home shopping channel in 2024. BOOKMARK ME ?? #20yearsinthegameandstillBOOKED

  13. Gee February 8, 2020

    She along with her team knows that touring is where the money is besides the endorsements. Because music sales have been in the toilet for many years now. Even though I am not her biggest fan I think that this is a smart move business wise.

  14. Gee February 8, 2020

    Truthfully I am not a fan at all but I can definitely respect her hustle, and grind.

  15. The f*** would whitney say February 8, 2020

    She don’t fck with white artists either… She never mention any white girls….lady gaga n pink are 2 bad white bitchezz.. see that’s one thing about Whitney Houston is that she had love in her heart for black and white artists… And shakira looked like s***

    • Shakirastan February 8, 2020

      Shakira was trending worldwide, her songs went up the charts around the world. Most importantly the US, while JLO was bubbling under hot100 since forever

      • Moti25 February 8, 2020

        More than 7 Jlo songs resurged on the iTunes chart, and in the upper positions I might add. Yal have got to let this Jlo thing go. She’s here to stay! Sorry ??‍♂️

  16. Hugh Lee February 8, 2020

    Come to Dublin

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