Despite over 20 years of dominance, Jennifer Lopez continues to elevate to new heights.
This past Sunday saw the stage blazer immortalize her career on the grandest stage of them all – the Super Bowl Halftime Show. Putting on a joint spectacle with Shakira, the performance was watched live by over 100 million viewers and has gone on to amass another 100 million replays on YouTube.
All of which has armed J.Lo with the momentum to sign a lucrative new partnership with Live Nation.
Billboard reports that star – who turned 50 last year – has inked a multi-year touring pact with the entertainment juggernaut.
It’s a deal that comes on the heels of Lopez’s mega-selling ‘All I Have’ Las Vegas residency and ‘It’s My Party’ tour – the latter of which was produced by Live Nation.
Speaking on their latest team-up, Brad Wavra, Senior Vice President Touring, Live Nation said:
“Jennifer Lopez has given fans spectacular live performances for decades through sold out tour dates and her Las Vegas residencies.
The demand to see Jennifer live is only growing. Live Nation is proud to be partnering with such a worldwide phenomenon for years to come.”
Lopez’s Halftime comrade Shakira announced a 2021 world tour the day after the Big Game – while her music made big gains.
Is Jennifer next up?
There’s no denying the demand is there. Now more than ever. And this announcement certainly feels like the prelude to a tour date reveal. Or Vegas. Or both.
What is clear is that brand J.Lo is booming!