After scoring a touchdown on the critical front, preliminary reports show the success of Super Bowl LIV wasn’t limited to the action on the field.
The game drew a hair under 100 million viewers on Fox, up barely 2% on last year. For comparison, last year’s low-scoring matchup between the New England Patriots and the Los Angeles Rams on CBS averaged approximately 98.2 million viewers on the network alone, the big game’s lowest viewership total since 2008, and 100.7 million across all platforms. The 2018 Super Bowl between the Patriots and the Philadelphia Eagles drew 103.4 million.
Meanwhile the numbers were undoubtedly given a boost by an electric halftime show from Jennifer Lopez and Shakira…