Taylor Swift continues to blaze quite the trail as a businesswoman.
And her latest bold step centers on her songwriting.
Renowned for penning the vast majority of her hits, the Pop titan has signed on to join Universal Music Publishing Group.
The move sees Swift depart Sony ATV, which has been her publishing home since the age of 14.
Her move to UMPG does, however, reunite her with Troy Tomlinson – who she worked with at her former publishing home.
Speaking on the partnership, Swift, gushed:
“I’m proud to extend my partnership with Lucian Grainge and the Universal Music family by signing with UMPG, and for the opportunity to work with Jody Gerson, the first woman to run a major music publishing company. Jody is an advocate for women’s empowerment and one of the most-respected and accomplished industry leaders.”
She went on to add:
“Troy has been an amazing part of my team for over half my life and a passionate torchbearer for songwriters. It’s an honor to get to work with such an incredible team, especially when it comes to my favorite thing in the world: songwriting.”
Jody Gerson, Chairman and CEO of UMPG, said in the statement:
“We are honored to welcome Taylor Swift to UMPG. Using her power and voice to create a better world, Taylor’s honest and brave songwriting continues to be an inspiration to countless fans. We look forward to further amplifying Taylor’s voice and songs across the globe.”
While Tomlinson added:
“I’ve had the distinct pleasure of working with Taylor since she was 14-years-old, and she still amazes me daily. The true definition of a multigenerational artist and songwriter, Taylor’s songs, vision and unwavering determination have always been an inspiration. I am so happy and so proud to continue representing Taylor and her music, and I am confident that UMPG will be the best, most creative partner in providing unparalleled opportunities for her songs.”
The pact strengthens Swift’s positioning at Universal Music, where she records and releases under the Republic Records label. Recent album ‘Lover’ being the first fruit of that union.
Word is that the plan is for all of her catalogue to be represented by UMPG in the long run.
Today’s development comes as Swift gears up to re-record her old material after Scooter Braun controversially purchased her masters from her former label. A sale the singer says she wasn’t given the opportunity to participate in.