Beyonce‘s ‘Homecoming’ is enjoying a third (and surged) wave of popularity and it’s all thanks to a Twitter movement designed to lift spirits during the worldwide lockdowns.
With the spread of coronavirus seeing millions confined to their homes as a preventative measure, a user on the social media platform suggested a global watch party of the 2019 concert movie.
And watch they did.
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Twitter user @JasmynBeKnowing, who also heads up Netflix‘s popular Strong Black Lead arm, saw her call for re-engagement ‘Homecoming’ go viral.
The movement received even more attention when Queen Bey herself retweeted the original thread.
As for the end result, millions watched realtime and were so buzzed about the Bey’s Coachella concert film, that #HOMEcoming trended #1 on Twitter.