Katy Perry gave her latest single, ‘Never Worn White,’ the extra push by using its J.A.C.K.-directed music video as the vehicle to announce her pregnancy.
At first, it appeared the tactic worked as media hoopla around the revelation not only kept Katy atop headlines, but also helped hoist the song to #1 on several sales tallies around the globe (as we reported here).
Despite its trumpeted arrival, the refreshed Hot 100 suggests ‘White’ is poised to suffer the same fate as its post-‘Witness’ forerunners ‘Never Really Over,’ ‘Small Talk,’ and ‘Harleys in Hawaii.’
Details inside:
As seen below, Perry’s latest release – ‘White’ – debuted at #12 on the Bubbling Under Charts, a tally printed weekly to denote the rankings of the top 25 songs that charted just beneath the Hot 100.
Bubbling Under Hot 100 Singles Chart This Week
To its credit, the streaming and sales figures that support ‘White’s debut chart placement do not include a full week of data tracking due to the song’s unconventional Wednesday (March 4) release.
However, premiering outside the top 10 on the Bubbling Under Charts does suggest a lack of public interest in the tune in general – meaning it probably would have started on the lower end of the Hot 100 even with a full week of data tracking.
Katy did later clarify ‘White’ is a standalone single and is not tied to a larger project. As such, it probably won’t receive a strong promo push due to her pregnancy and ‘American Idol’ duties. So, it appears the song – much like its post-‘Witness’ predecessors – will be left to flop.
This is your new normal, Katy. Good luck with that next album. Your career is dead. Just retire, and enjoy your baby.
THE VOCALS are off. She is officially CORNY. She lost her edge.
Just like every single one of your favs. With the exception of Beyonce.
No dear, beyonce is included too. She’s been flopping just as hard as the other girls with her off vocals and corny persona in general.
This is bad.
Katy I’m scared for u.
If this song was released in 2011 it would have debuted at number 1.
She announced her pregnancy with this video, this song should have atleast charted at the lower ends of the charts.
She had a good run, 2008-2014
9 number 1’s.
U can perform those 9 number 1’s at ur Vegas residency.
She deserved atleast 1 Grammy for one of the songs from the teenage dream dream.
she had a good run
lmaooooo she had a better run that that mexican flop camiltoe who has run out of c**** to hop on for a hit lmfaooooooooooooooooooooo
Cabelho will never run like this
Whoever said blondes have more fun is a damn lie. Get back to black Katy and stop playin. The sad part is that the song is pretty good. Smh
Katy is a 35 year old former popstar in an ageist industry. Her music isn’t hitting anymore, and that haircut was sorta the nail in her coffin. The pregnancy announcement didn’t even do anything for her. No one cared. Katy should transition into other avenues and enjoy family-life. Maybe release music here and there, but it’s safe to say her days of mainstream success are over.
she should retire
Ya took words outta my duck-lips. Except I won’t attribute ageism to the industry in 020. A big chunk of the streaming public is younger and wants younger role models to idolize (like Billie Eilish) and push up the charts. Nobody Katy’s age is gonna waste a day looping her vid when bigger fish await in their frying pans. Next victim? Taylor. Watch.
Short hair wasnt coffin. He used her song to hilary’s capaign & tasted first flop
Lmao The title is just sending meeee!
Lmao!
And when Rihanna releases, her song will debut at #1
Katy used Rihanna for years. Rihanna was a bigger star and then katy outpaced her for a few years. But quickly burned out.
Slow and Steady always wins the race. Hence Camicky vs Normani. Camicky is plagued with bad press like Katy = DONE
Rihanna and normani receive industry praise
Everybody u mentioned in ur comment has multiple number 1’s except normani. Lol
Camila- 2 number 1’s
Katy-9 number 1’s
Rihanna- 14 number 1’s
Normani- kordie
?????
All are Grammy nominated also, except normani. Lol
All have won the vma for video of the year except normani. Lol
All have performed at the Grammys, except normani. Lol
Normani is never gonna happen and you know it.
I will give u 50 bucks if u can locate normani on the billboard hot 100.
???????
Get him Clark. That ugly h*** is delusional and need to get slapped. ????????
lmaooo bishh you know u cant afford 50 bucks, but ill give u 75 bucks if you can locate camiltoe on the hot 100, and not c0ckriding somebody elses hit lmaoooooo. and ill throw in an extra 10 if you can find NOmance on the top 200 lmfaoooooooooooooooooooo
No s****… Rihoanna is over 30 and her prime days are over
And the biggest kii is Katy and her manager were clowning Britney and threw shade by saying her fans “need to go and request slumber party on radio stations“, but at least slumber party charted and most people liked it. Can’t say the same for your last few releases, Katy. AND you and Britney are close in age. Sip that tea you fake b*tch!
She will never be anything like Britney! That was from Britney 9th album & Katy is having problems on her 4th they are not the same
Exactly! Was just making a point. Katy shaded Britney who is already a legend. Katy is a nasty, nasty person and this is all her karma. Shading Britney 3 times. Who does that?! Can’t stand her.
Omg I was thinking that! She came for Britney but at least Britney wasn’t still charting top 20 18 years Into her career
Tragic. I think Katy had a good run. She had a lot of success back in the day but sadly it’s all over. I would say she can retire and just leave it alone. Nicki also needs to follow steps because her music drops out the following week after releases. Kesha is finished too. We only have Beyonce, Rihanna and Lady Gaga. Those are the only 3 ones left we have from our generation back in the day. I would’ve never imagined so many people would’ve faded into the dark so soon.
Nicki isn’t putting visuals out
Y’all keep trying to compare singers to a rapper
No other female artist than nicki after ten years has 100m and debuts at the top of iTunes
if she’s flopping , she’s flopping. there ain’t no sugar coating nothing.
Morony what is 100m ? 0.99 cent songs? She is nothing without feats
Bad song but nobody care not more about her she is just boring
Approximately NO ONE is checking for a saccharine ballad from Katy Perry – NO ONE. ?
However, I doubt she released this with an eye on the BB Top 10 and more to celebrate her moment in life with being expectant mom.
I’ve never watched the video but the lighting in the still above is pretty tho….
?
no one is checking for katy anymore.
Not surprised. She has always come across to me as a cartoon character, not a legitimate pop star.
Yup. She went too far infantilizing her public. Sad to be a 30something pop caricature.
Scorpios are polarizing. Only redying her hair black, reworking with Luke, and maybe dating a hot-now rapper would have given Katy’s career commercial CPR. Foreskinned divorcé Orlando Bloom … uh … when was he even considered “hot”? If I were she, I’d leave music, nvest my money wisely, and dedicate myself to my family VERY happy with my impact on pop and record books. Unless she’s one more deluded “artiste” to whom their art is their ONLY raison d’être. ?
Song is annoying AF. Vocals are all over the place. I’m still gonna have fun fapping to that huge rack in the music video tho 🙂