Katy Perry gave her latest single, ‘Never Worn White,’ the extra push by using its J.A.C.K.-directed music video as the vehicle to announce her pregnancy.
At first, it appeared the tactic worked as media hoopla around the revelation not only kept Katy atop headlines, but also helped hoist the song to #1 on several sales tallies around the globe (as we reported here).
Despite its trumpeted arrival, the refreshed Hot 100 suggests ‘White’ is poised to suffer the same fate as its post-‘Witness’ forerunners ‘Never Really Over,’ ‘Small Talk,’ and ‘Harleys in Hawaii.’
As seen below, Perry’s latest release – ‘White’ – debuted at #12 on the Bubbling Under Charts, a tally printed weekly to denote the rankings of the top 25 songs that charted just beneath the Hot 100.
Bubbling Under Hot 100 Singles Chart This Week
To its credit, the streaming and sales figures that support ‘White’s debut chart placement do not include a full week of data tracking due to the song’s unconventional Wednesday (March 4) release.
However, premiering outside the top 10 on the Bubbling Under Charts does suggest a lack of public interest in the tune in general – meaning it probably would have started on the lower end of the Hot 100 even with a full week of data tracking.
Katy did later clarify ‘White’ is a standalone single and is not tied to a larger project. As such, it probably won’t receive a strong promo push due to her pregnancy and ‘American Idol’ duties. So, it appears the song – much like its post-‘Witness’ predecessors – will be left to flop.