‘To Die For,’ the latest single from Sam Smith, isn’t exactly living up to the success of its era’s predecessors ‘Dancing with a Stranger’ and ‘How Do You Sleep?’
The title track from their tertiary LP (due May 1), the Stargate-produced song – released Valentine’s Day 2020 – fared fairly on the UK side of the charts but premiered at #46 on the Hot 100 and sits at #61 as of time of this report.
Hoping to turn the tide, the British crooner activated the promo campaign for the tune and its parent album with a partnership with Youtube Music. Recently taking to a UK wig shop (a setting chosen to mimic the song’s music video), Smith answered fan questions that ranged from discussing life as a non-binary person to concepts found on the new project.
See the fun sitdown inside:
The interview session seen above came a week after the inaugural televised performance of the single on ‘The Graham Norton Show.’
Watch it below if you missed the action when it originally aired: