Dua Lipa has been shaking up the airwaves and streaming streets with her funky new album ‘Future Nostalgia.’
Packed to the brim with bop after bodacious bop, the LP’s singles have set the charts ablaze and left many with high expectations for the project’s commercial performance.
An unanticipated leak saw its release date pushed up and the global health crisis put a pause on her promotional plans. The latter of which called for creative alternatives.
So how did it affect Dua’s delivery on the UK charts? The answer awaits below…
With the Official UK Album Chart counted and verified, the Pop princess narrowly missed on the #1 spot.
Debuting at #2 with 34,390, the ‘Don’t Start Now’ led LP was bested by 5 Seconds Of Summer‘s latest LP ‘Calm.’
Closer than close, 5SOS clenched the top spot by just 550 copies.
Both acts mounted aggressive pushes with unique physical configurations – yielding solid results. From their respective totals, 5SOS shifted 12,000 cassettes while Lipa received a lift from 3000 vinyl sales.
Time will tell if Lipa can snatch the top spot, as the album aims to establish longevity.