Sam Smith and Demi Lovato are going for the Gold (or Platinum) with their new single, ‘I’m Ready.’
With its accompanying music video set for Friday premiere (April 17), the duo – as we first reported here – are putting in overtime on the promotional front to amp buzz around the tune.
The latest push comes in the form of a trailer for the Jora Frantzis-directed clip. Look inside to see:
In a recent statement, Smith said the visual has a political, yet celebratory lean:
” [The ‘I’m Ready’] video celebrates LQBTQ in all its forms. I don’t know if you’re queer like me, but for someone who is, sports might be frightening, a trigger. So to be an athlete in a music video with Demi Lovato was amazing.”
With choreographer Sean Bankhead (Normani, Missy Elliott) signed on to steer their two-steps, Smith and Lovato look poised to impress with the visual.
We’ll reserve our judgment until tomorrow when it arrives in full.
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Finally sam Smith is collaborating with a real female vocalist, not that manly ugly rat called f*******. Lol
Demi show that dancer how to sing.
It’s actually scary to know we are living among un-diagnosed mental needs people such as yourself who sits around and talk about the most unimportant things in the world. YOU NEED THERAPY!!!
I have to applaud sam Smith.
His videos are stunning and always artistic
His videography is very impressive
*their and they
Keep it. Return to sender.
Serious question, will Sam and Demo be doing athletic routines? If so, let me go ahead and pre-pop my popcorn and get ready for this foolishness. Two balloons thinking they can pull off being athletes in a video? Chiiiiile
Mr. and Mrs. Michelin man. Who thought those elastic waistbands was a good idea?! I’m a fan of Sam but this is tacky. F demo
The song sounds promising…still don’t like the idea of him being feminist, makes him look stupid
” I don’t know if you’re q**** like me”
Broooo we know. Your sexuality is a part of who you are. If you don’t have more depth beyond that, you have no substance at all!
? Yaaaas Finally, We’ll get to hear some REAL vocals ..
Sochi was years ago. Not even Johnny Weir would wanna flip his boa for this. Sports frightening? Only to a lazy Taurus, Sam.