Doja Cat and ‘Old Town Road’ star Lil Nas X are among the big names saddling up for ‘Shein Together’ on Saturday (May 9).
A four-hour digital event, the “virtual showcase” – sponsored by fashion e-retailer Shein – will combine music with beauty and fashion to raise money for COVID-19 research.
“Beginning at 1 p.m. PT on May 9th, viewers can log in to the Shein phone app and watch the virtual show. Alongside Katy Perry and Lil Nas X, Rita Ora and Doja Cat have also been tapped to perform. This showcase will be more than a virtual concert, however, with Shein also curating special appearances from influencers and TikTok stars. Stars like Hailey Bieber and Yara Shahidi will drop in and viewers can catch beauty tutorials and styling lessons as well.”
Taking to press regarding the announcement of the virtual COVID-19 benefit concert, Molly Miao – co-founder of Shein – stated:
“As a global brand, we know this crisis has affected all of our communities, consumers and their families and we couldn’t stand by and not help,” Miao said in a statement. “In addition to our efforts in donating masks to those on the frontlines internationally, we wanted to also make sure our audience understands the importance of supporting this cause, which is why we came up with the idea to host SHEIN Together.”