Hoping to break a song or generate fresh interest in one?
Tik Tok is the place to go.
Set to get in on the action? Prince‘s estate.
Full story below…
Troy Carter is the Entertainment Advisor of Prince’s estate and is now working with Tik Tok to introduce new music lovers to the icon’s work.
With the addition of Prince’s full catalogue on TikTok, it is our hope that a new generation of global fans can find meaning in Prince’s music, and be inspired to create.
Tik Tok is the first short-form video app to gain global access to his discography following his death in 2016 and will celebrate the deal by releasing original content on the app in the coming days.