Taylor Swift‘s status as one of Pop’s most potent titans looks set to be re-affirmed with new album ‘Folklore.’
The surprise set arrived with just a few hours notice yesterday and serves as the singer’s eighth studio album.
Arriving 11 months after preceding effort ‘Lover,’ all eyes are on the LP’s commercial performance. Especially given the large sums the singer is renowned for selling.
Well, there’s no need to wonder. Because the first week sales predictions are in.
Join us below…
Per Hits Daily Double, the ‘Cardigan’ led LP is on-course to premiere atop of the Billboard 200 with:
650,000
[Sales Plus Streaming]
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450,000
[Pure Sales]
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The figures mean Swift will earn the year’s top sales debut, besting the 444,000 record set by The Weeknd with ‘After Hours.’
It’s notable that the sum represents a slight dip from the 867,000 start of ‘Lover.’ But, between the current health climate and the fact the numbers are still colossal, this is still a win on every front.