Surprise! Taylor Swift To Release New Album ‘Folklore’ Tonight

Published: Thursday 23rd Jul 2020 by Sam

Taylor Swift just sprung an almighty surprise on fans moments ago with the announcement of new album ‘Folklore.’

Even more shocking? The project arrives tonight!

Full story below…

Moments ago, Swift took to social media saying:

Surprise 🤗 Tonight at midnight I’ll be releasing my 8th studio album, folklore; an entire brand new album of songs I’ve poured all of my whims, dreams, fears, and musings into.

Explaining the set, she said:

Peep the tracklist:

Swift, whose ‘Lover’ LP dropped less than a year ago in August 2019, is clearly going for big numbers again. For, she shared that there will be multiple configurations of the album available:

“Folklore will have 16 songs on the standard edition, but the physical deluxe editions will include a bonus track “the lakes.” Because this is my 8th studio album, I made 8 deluxe CDs & 8 deluxe vinyls available for 1 week😄 Each has unique covers & photos https://store.taylorswift.com

Smart and on a few fronts too.

These various “versions” will help run up the numbers before Billboard’s new rules kick in come October.

More broadly, this is Swift’s embrace of the fluidity of the modern music market.

Take Ariana Grande, for example. 2018’s ‘Sweetener’ was pre-billed as being her big elevation project. And while it did deliver a few hits, it would be ‘Thank U, Next’ – released a mere six months later – that would bring the biggest commercial success of her career thus far.

Looking at this through Taylor’s lens, last year’s ‘Lover’ delivered her usual “better than everyone else” numbers, but didn’t hit the commercial, critical, nor hit-yielding highs of previous projects.

Often it’s the concert circuit that helps turn the narrative in the artist’s favor when it comes to the perceived success of an era. But like she said above, that’s not been possible due to the current global health crisis.

So this, should the music deliver, is arguably a masterstroke move. Especially as relates to generating fan and market excitement around her name.

UPDATE: Swift just announced the video for new single ‘Cardigan’ will also drop tonight with the album…

 

View this post on Instagram

 

The music video for “cardigan” will premiere tonight, which I wrote/directed. A million thank you’s to my brilliant, bad ass video team – cinematographer Rodrigo Prieto, producer Jil Hardin, executive producer Rebecca Skinner, AD Joe ‘Oz’ Osbourne, editor Chancler Haynes, special effects wizards David Lebensfeld & Grant Miller, and set designer Ethan Tobman. The entire shoot was overseen by a medical inspector, everyone wore masks, stayed away from each other, and I even did my own hair, makeup, and styling 😂

A post shared by Taylor Swift (@taylorswift) on

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  1. stormiscomimg July 23, 2020

    Queen.

    • Zion July 23, 2020

      She’s had a good rub but this will be her first flop album

      • Fenty Beauty August 5, 2020

        Lol you are wrong

  2. marilyn mon-H-o-E July 23, 2020

    Nelly furtado impact!

  3. Susan July 23, 2020

    I wonder if it’s going to be pop or country. Seems like it’ll have a country ting to me. I’m here for it

  4. Clarks0o0ñ July 23, 2020

    I knew it

    She hated the way lover performed on the charts.

    The singles were bad.

    Why do I have a feeling this will underperform worse than lover

  5. Meme July 23, 2020

    She only doing this because Katy releasing her album.

    • Clarks0o0ñ July 23, 2020

      Dummy

      Katy is releasing her album on August 14

  6. Fancy BISH July 23, 2020

    As soon as I saw this, I thought of Kanye’s album dropping tomorrow 🤣 Tay Tay don’t PLAY and never FORGETS lmao 😂 Surprise Kimye 🤣

    • marilyn mon-H-o-E July 23, 2020

      😂🤣 Beyoncé still had “one of the best videos of all time” and then that poor white gurl standing there like a liberty statue 🗽 her face was priceless😂😂Yepper! That’s what she gets for dating All the hot guys. White c:u:m s:l:u:t🤬😡

      • Clarks0o0ñ July 23, 2020

        “that poor white gurl standing there like a liberty statue ”

        I swear she looked like the statue of liberty in that gown, holding her award

        🤣🤣🤣🤣🤣

  7. XYZ July 23, 2020

    Woman of the woods

    • marilyn mon-H-o-E July 23, 2020

      I prefer morning wood.

  8. tyty July 23, 2020

    Who knew there would come a day when Taylor swift also partakes in the whole billboard manipulation to boost numbers?

  9. Lanafan1 July 23, 2020

    My body is ready!

    • marilyn mon-H-o-E July 23, 2020

      My ear is ready to get pregnant. C:u:m inside me tyty

  10. Ervyn July 23, 2020

    I saw the piecemeal images popping up on Instagram this morning and I thought she was doing PicsArt again. Little did I know. Really looking forward to the Bon Iver collab and Epiphany. The photos really remind me of Red era mixed with the nature theme of Safe & Sound. Can’t wait for cardigan!

    • Taylor Swift- Lover July 23, 2020

      I am so looking forward to this album😇

  11. Doja Cat Say So July 23, 2020

    Can’t wait to hear it. Taylor Rocks !

  12. MDNA July 23, 2020

    Good for her I like Taylor Swift and am down to listen to her new music.

  13. Taylor Swift- Lover July 23, 2020

    Rip cruel summer
    Welcome Folklore
    STREAM CARDIGAN AT MIDNIGHT SWIFTIES AND STANS

  14. Haterz+Gon‘+Hate July 23, 2020

    Wow. Gotta Hand it to ole dishwater Taylor Stift for knowing how to “spin” a narrative 😂 This is all PR SPEAK meaning: “So basically “Lover” was all limp nursery rhyme saccharine big production Pop and now she is conveniently utilising the Pandemic to take the “stripped back” creative route because she’s done everything else and waiting until 2021 to release will leave her discarded and exposed by fans who’ll frankly have grown bored and uninterested guaranteeing her lowest opening week number yet 😂😂😂😂 – we need to push product NOW to keep them interested!!!” I CANNOT at her sitting on a log in the forest squawking into the tree tops like some anaemic sparrow 😝😝😝😝😝

    • Taylor Swift- Lover July 23, 2020

      Haters gonna hate hate hate. Taylor is gonna “Shake it off” Shake it off😝

    • Susan July 23, 2020

      This comment is sending me 🤣😂🤣⚰️

  15. MessyBoots July 23, 2020

    I cant wait to hear.

    Is it folk pop or a return to country (i.e. banjos, fiddles, etc) or both?!

    We shall see.

  16. ClarkSUN July 23, 2020

    Taylor will never be a flop like Camila Cabello. You’re faves are shooookkk!!!

    • marilyn mon-H-o-E July 23, 2020

      U r just childish as clarkson. How pathetic! Creating fake a;s:s accounts. U r doing the same stupid sh#t. I see u trashy racist bish. FOH! If u are looking for a fight, u got what u want. I’m winning!

  17. Really July 23, 2020

    I’m excited!!

  18. #TheTruth July 23, 2020

    She should have released « Cruel Summer » from the previous album.
    I don’t care about her but it had that Pop hit vibe.

    I wish her well but I don’t see it performing well for some reason.

  19. Fancy BISH July 24, 2020

    Yes Queen

    • Fancy BISH July 24, 2020

      @Clarkson, I guess you stan for Taylor now and said buh bye to Cammy 🤣

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