At onset, the future looked bright for ‘My Future’ – the latest single from teen sensation Billie Eilish.
Despite meeting the prediction of industry analysts who projected the Finneas-produced tune would open inside the top 10 of the Hot 100 (as we reported here), the song slipped a whopping 33-spots in the week that followed.
The most refreshed edition of the tally shows the tune has taken another double digit dip.
Released July 30, ‘My Future’ debuted at #6 on the Hot 100 the next week – her highest premiere placement to date.
Accompanied by an animated, Andrew Onorato-directed music video (seen above), the song still lost steam over the next tracking week – a feat that resulted in a drop to #39 on the hit list.
This week, ‘Future’ – despite earning a promo push in the form of its first live televised performance at the Democratic National Convention (click here to see) – can be found at #54.
‘Future’ is assumed to be the first offering from her highly anticipated sophomore album (the follow-up to 2019’s blockbuster ‘When We All Fall Asleep, Where Do We Go?’). As of time reported, there is no official word on a tentative release date for the song’s yet-titled parent project.
Click here to see the set of hits that rule the Hot 100’s topmost quadrant this week.