The Culture was declared the winner of Brandy and Monica‘s blockbuster Verzuz battle this week.
Indeed, the beloved R&B icons reminded why their names and musical numbers are forever etched in history.
Now, it’s become apparent that the celebration – which was the most watched Verzuz instalment to-date – has delivered majorly
Dive below for the data.
According to Billboard, the songbirds collectively amassed 21.9 million U.S. on-demand streams for their catalogs from the day of their Aug. 31 spar through Sept. 2.
When comparing with the 6.3 million U.S. on-demand streams drummed up in the three days leading up to the showdown, it means Verzuz effect caused for a seismic spike of 248%.
From the total, Monica’s catalog – fuelled by surprise single ‘Trenches’ (which arrived hours before Verzuz) – registered for 11.2 million plays; while Brandy’s bops tallied 10.9 million streams.
After such a slay battle, we’re ready for the teased tour.