‘WAP’ rapper Cardi B is continuing to make a splash and this time it’s in partnership with Balenciaga.
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The femcee fronts the Winter 2020 campaign for the fashion house and the roll-out launched today in an epic way. Case in point a giant-sized billboard on on a prominent side of The Louvre in Paris, France.
In the stunning shot, Belcalis rocks Balenciaga’s new Neo Classic handbag.
The campaign shot by Cardi B in Los Angeles during lockdown.
She said of the news:
Ya lookin at the face of a @Balenciaga campaign! I remember how I felt seeing myself on a billboard in NYC Times Square but PARIS! Wish I was there to see it in person!
Word is that the Paris billboard will stand tall for the entire month of September; similar billboards will appear in Taiwan, China, South Korea, Singapore and Thailand.