The roll out for Sam Smith‘s yet-titled third album has been murky to say the least.
Launched in 2019 on the back of one of the year’s biggest hits, the Normani-assisted ‘Dancing with a Stranger,’ the pending project saw its subsequent singles perform progressively worse leading up to the most recent release, ‘My Oasis’ (which missed the Hot 100 all together).
The latest bid to rescue the era comes in the form of the newly announced, ‘Diamonds.’
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Taking to social media Monday (September 14), Smith sent fans into a frenzy at reports a new single is set to drop Friday, September 18.
Unveiling its cover art, little other detail about the tune was revealed (i.e. producer, guest stars, etc.).
Word has it the song will serve as the official first single from the new album, previously titled ‘To Die For’ (click here to read more).
Roll on September 18!