If the refreshed singles chart is any indication, BLACKPINK fans’ appetite for ‘Ice Cream’ is fading.
As we reported here, the Selena Gomez-assisted tune made Hot 100 history last week with its debut – marking not only the first time any female K-Pop group had cracked the top 20 but also the highest rung reached by the group to date.
Embarking on a heavy promotional blitz in the days following its August 28 arrival, the quartet – comprised of Jisoo, Jennie, Rosé, and Lisa – hit a number of Web and print outlets in its support (including ‘Elle’ and more).
At writing, those efforts have not paid off as ‘Ice Cream’ slipped out of the top 40 in its second week.
Despite its promising premiere at #13, ‘Ice Cream’ plummeted to #49 on the updated Hot 100 in its second week – a feat represented by its melting impact on radio, streaming, and digital download platforms.
As of time reported, the song sits outside the top 50 on real-time iTunes sales charts and Spotify charts while radio charts report it only amassed 4 million Stateside spins over the past week.
Here’s hoping the group’s forthcoming all-access Netflix special, ‘Light Up the Sky,’ as well as soon-to-come live performances of the cut help reignite fan interest.