‘Sittin On Top of the World’ is exactly what Brandy and Monica are doing after their history-making #VERZUZ battle.
The epic showdown, which aired live on Instagram Monday (August 31), crushed the Swizz Beatz & Timbaland-hosted platform’s viewership ratings by raking in over 1.2 million viewers at the height of the broadcast.
Earning acclaim from celebrity onlookers as well as hundreds of thousands of commenters on Twitter, the hit-for-hit battle saw the GRAMMY winners showcase some of their most beloved hits like ‘I Wanna Be Down’ (Brandy), ‘Don’t Take It Personal’ (Monica), ‘What About Us?’ (Brandy), ‘For You I Will’ (Monica), and so many more.
Apparently, the trip down memory lane inspired their legions of respective fans to open their wallets as both divas’ saw substantial increase in their respective catalogs’ activity – leading them to dominate the real-time iTunes R&B chart.
See what we mean inside:
Real-Time iTunes R&B Chart (Singles)
The domination above – which sees them occupy 29 of the top 40 slots – is not only the immediate aftermath of their colossal showing on the sales front but does not even indicate the uptick in streaming (for singles).
As it relates to albums, see below.
Real-Time iTunes R&B Chart (Albums)
Further, both formats of music consumption – streaming and sales – are likely to increase over the coming hours.
Keep it locked to That Grape Juice to see if the upward sales and streaming movements pack enough steam to re-enter next week’s Billboard Hot 100 or Billboard 200.