On Thursday (September 10), Alicia Keys and Chloe x Halle helped the NFL turn its annual kickoff event into a celebration of Black excellence and an opportunity to shed a spotlight on social injustice.
While the sister act took to the event to render a haunting rendition of the U.S. National Anthem (while donning George Floyd and Breonna Taylor t-shirts), Keys delivered a moving rendition of the Negro National Anthem – ‘Lift Every Voice and Sing.’
Did you miss the action when it aired live? See it inside:
Elsewhere in the broadcast, Keys unveiled the first live performance of her new single – the Ryan Tedder-penned ‘Love Looks Better.’
Using the platform to encourage viewers to vote, the 15-time GRAMMY winner preceded the showing by announcing her new partnership with the NFL – a $1 billion endowment fund to support Black businesses and communities.
“We are already seeing the blatant injustices that are going on around us,” Keys told Billboard. “As an artist, I’m always thinking about how can I use my platform to further racial equity. This fund is one of the answers and our goal is to empower Black America through investing in black businesses, black investors, institutions, entrepreneurs, schools and banks in a way to create sustainable solutions.”
Click here to read more about this initiative.