Alicia Keys continues to give back.
The singer announced her partnership with the NFL to create a $1 billion fund aimed at supporting Black businesses and communities.
Full story below:
As to why she decided to give back, she told Billboard:
“We are already seeing the blatant injustices that are going on around us. As an artist, I’m always thinking about how can I use my platform to further racial equity. This fund is one of the answers and our goal is to empower Black America through investing in Black businesses, Black investors, institutions, entrepreneurs, schools and banks in a way to create sustainable solutions.”
She further explained:
“The initial goal of $1 billion is to ensure a substantial commitment. Even with that it does not come close to closing the economic gap. The next steps are to reach out to different industries to invite them to invest in racial justice and create a multi-billion dollar endowment across business sectors.”
The ‘No One’ singer went on to discuss the urgent conversations taking place across the country and what she intendeds to do for her part in the effort:
“There is an urgent conversation that is happening across businesses about the importance of investing in Black America. I’m personally committed to holding corporations and institutions accountable, and in my conversations with the NFL, they reaffirmed their commitment to racial equity. The prospect of true generational wealth for the Black community is long overdue and I’m grateful to express my purpose as an artist to advance that cause. I’ve been deeply inspired by the courage of Colin Kaepernick and the determination I have to see this through is meant to honor his commitment to social justice.”
The 15-time GRAMMY winner recently performed at the NFL Kickoff Concert (as we reported here), where she performed ‘Lift Every Voice and Sing’ before launching into a performance of her new song ‘Love Looks Better’ from her upcoming album ‘Alicia.’