Jay-Z continues to expand his business empire.
The rapping mogul announced his first line of marijuana called Monogram that will be distributed by Caliva.
More details below:
According to a press release, the brand seeks to: “redefine what cannabis means to consumers today,” with “careful strain selection, meticulous cultivation practices, and uncompromising quality.”
Hova has yet to reveal any additional details about Monogram’s strains or other products.
It is also unclear when the brand will arrive in dispensaries and if it will exclusively be sold in California or other states as well.
Jay previously joined Caliva as the chief brand strategist last July.