In what comes as a surprise, veteran music executive L.A. Reid has sold the entirety of his songwriting and publishing catalogue.
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reports that Reid is now the latest to join the growing list of high-profile names to make such an all-encompassing move.
Totalling a staggering 162-songwriting and publishing credits, the producer has sold 100% of his catalog to Hipgnosis Songs and its investment adviser, The Family (Music) Limited.
This comes soon after the company assigned the hit-maker to its advisory board. Some of Reid’s catalog includes records from Whitney Houston, Bobby Brown, Boyz II Men, and TLC.
Speaking of the deal, Reid said:
“I can’t imagine a better home for my lifetime of music and songs than Hipgnosis. Merck and his dream team truly value artists and their creative vision, and I couldn’t be more thrilled to partner with them for this exciting new chapter.”
LaFace Records, which was founded in 1989 by Reid and Kenneth ‘Babyface’ Edmonds, is responsible for launching some of the biggest names in music, from Usher, to Toni Braxton, Pink and many more. The record label went on to be absorbed into RCA Records in 2011.
He follows in the footsteps of other producers who’ve sold their catalogs to Hipgnosis, including RZA, The Dream and No I.D.
Reid has played a huge role in crafting the sound of R&B and Hip-Hop that we hear today. And continues to make a mark at his new label venture HitCo, which he established after exiting Epic Records in 2017.
Artists on his current roster include SAINt JHN and Rubi Rose.