In a major move, UK Rap royal Stormzy has been unveiled as the first artist to join the newly established 0207 Def Jam label.
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The news was trumpeted moments ago and already has the industry buzzing.
Standing at the forefront of the UK music scene, the star is notable for building his stock independently before signing to Atlantic Records UK for the release of his blockbuster sophomore album ‘Heavy Is The Head.’ A set which spawned chart-toppers ‘Vossi Bop’ and ‘Own It (ft. Burna Boy & Ed Sheeran)’.
It was there that 0207’s co-president Alec Boateng was especially notable in the MC’s ascend.
This signing reunites the pair, this time under the Universal Music Group umbrella.
As reported, 0207 Def Jam – which is co-led by Alec and twin brother Alex Boateng – promises to be the home of the crème de la crème of the British music scene.
And, suffice to say, it’s delivering out of the gate.
[Stormzy is pictured in October with (L-R): Tobe Onwuka (Stormzy’s manager), Alec Boateng (co-president, 0207 Def Jam), Sir Lucian Grainge (Chairman & CEO, Universal Music Group), Alex Boateng (co-president, 0207 Def Jam) and David Joseph (Chairman & CEO, Universal Music UK)]