Inside Beyonce’s Mega-Deal With Peloton

Published: Monday 23rd Nov 2020 by Sam

Beyonce continues to make major moves. The latest of which has seen her her team up with fitness enterprise Peloton. 

The multi-year, multi-layered partnership bridges the two brands in a unique way that will blend music and wellness.

Now, a detailed account of how the deal came to be has been shared.

Join us below…

Speaking on how the Beyonce partnership came to fruition, Peloton’s Head of Music – Gwen Riley – told Rolling Stone:

“It took over a year. This is obviously not lost on me: It was a very big deal. She is the most-requested artist on our platform and has been since 2016. And that’s not just from our membership — it’s also from our instructors.

We started thinking, “How can we partner up with her and do something really special, knowing that music is such a central part of the Peloton experience?” And then there was the fact that Beyoncé is a Peloton member. We approached her and there was interest.

The partnership really came together in the true spirit of collaboration. She recognizes the power that music has to engage and empower individuals as part of their wellness journeys. We thought, together, we could really start to elevate a conversation around health and fitness using music as the lever. This is just the kickoff for a multi-year partnership. And it started with a surprise drop — which is very Beyoncé — of the artist series. When we had conversations with Beyoncé around how critical a social impact component was to all of us, it crystallized around a creative concept to feature her “Homecoming” projects. It was an opportunity to celebrate and create dialogue around Black culture and music in partnership with HBCUs (Historically Black Colleges and Universities).”

She continued, stressing the impact of ‘Homecoming’ and how it’ll factor into the initial integration of brand Bey into the Peloton landscape:

“Beyoncé’s Homecoming album became the focus of the first artist series that we’ve done with her. And that was beautiful because it tied into her love of the HBCU system and culture. There was a great through-line that just felt very organic and authentic to what we were doing and who she is. Having access to the dynamic live “Homecoming” music and documentary footage, which was featured prominently in our workouts and in our launch materials, was a career highlight. And we gave students at 10 HBCUs two-year digital memberships. It was very exciting.”

The Peloton partnership comes on the heels of Beyonce’s latest DRIP 2 release of athleisure line Adidas x Ivy Park – which sold out with the quickness.

********

More power to the Queen!

Her business moves are equally as compelling as the slay she brings to the stage.

Suffice to say, her narrative is paving the way for many after.

Your thoughts?

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  1. Jemima November 23, 2020

    Love that pic of her

      • Jemima November 23, 2020

        …..Aaaaaand you’re still broke.

  2. Clarks0o0ñ November 23, 2020

    They will run at a loss

    Beyonce is not a draw

    Look at how many people subscribed to disney plus because of black is king, very little

    Apart from spirit, non of the songs from black is king charted.
    Even spirit charted at the lower region of the billboard hot 100

    • tyty November 23, 2020

      Shut up black is king was the forth most-watched movie on Disney+ try again hating ass h**. It’s Disney job to attract subscriptions, not Beyonce. The Disney CEO was impressed with how it turned out… She is poised to create more content for them in the future. Netflix, Disney, Adidas multi-billion dollar companies are not seeking out Beyonce if she can’t bring in the money. Do you know anything about business? The company is you telling you verbatim she is the most requested artist and youre saying she won’t bring in the custom base??? Savage remix charted at number 1 because of Beyonce and it’s the second highest selling song of the year by a female. Beyonce can sell music if she puts out what the GP want to hear.

      • Haterz Gon’ Hate November 23, 2020

        Like put these bandwagon Haterz foots back in they mouth. 🤦🏾‍♂️ Like in which universe does it make sense for a business to sign a multi year deal with an artist who is going to make a loss for your company? Don’t you think they assessed the ROI? Don’t you think they have people employed to do that? 🧐Make that make sense for me?

        Y’all just broke emotionally bankrupt and dried up orphans whose only joy is to criticise others who’s happiness they will never achieve 0.0000000000000000000000001 in their entire existence 🤷🏾‍♂️🤷🏾‍♂️🤷🏾‍♂️🤷🏾‍♂️

        As you were.

      • Clarks0o0ñ November 23, 2020

        Beyonce’s “Black Is King” Underperforms at Disney+ But ‘Hamilton’ Is Still Going Strong

        💅
        U can write all the essays u like but receipts are receipts 💅

        The Streaming Numbers For Beyoncé’s ‘Black Is King’ On Disney+ Aren’t As High As You Think

      • tyty November 23, 2020

        What receipts did the grapejuice not just post the 20 most-watched movies of 2020 across all streaming services? You ran to write a quote that was done a few days after black is king was released. Big deal in the long run Black is king proved longevity as it ended up in the top 5 most-watched movies on the app try again. I got actual recipients not quotes from haters who were desperate to the kii kii that beyonce failed only to have egg splattered on their faces. Face facts BLK was not the flop y’all hope and wished it was. As for the album being a flop oh well Beyonce simply can’t sell afrobeats in the west. The album stayed in the top 2 worldwide charts consistently for weeks So at least Africans liked the project. That flop album secured her a nice little deal with Disney so in the end does it matter?? Isn’t your fav doing a rendition of a beyonce song in the flop upcoming straight to the bargain bin Cinderella movie? At least beyonce can book stadium tours with flop albums and singles same can’t be said about your lopsided fav.

      • Clarks0o0ñ November 23, 2020

        Another essay from u? And u still didnt present receipts
        😂😂

        If beyonce was such a super star she will be able to sell anything to the public but she cant cause she is not .

        If rihanna did black is king, it will be a mega hit.
        All the songs will flood the charts and the album with hit number one for several weeks

        Beyonce tours are selling out thanks to nostalgia factor. Beyonce is already a legacy act. People are buying tickets because of her old hits (single ladies, crazy in love, irreplaceable) not because of formation or pretty hurts or forgettable songs from everything is love. 😂.
        Nobody can even remember songs from everything is love.

        Black is king was a dissappiontment commercially

        Not u comparing Camila cabello to be Beyonce. Lol
        Havana alone outstreamed and outsold any beyonce song ever released.

        That’s why rihanna is richer than bey.
        Rihanna’s album is so anticipated. The most anticipated album right now
        Nobody is anticipating a beyonce album. Nobody wants that.

    • Clarks0o0ñ November 23, 2020

      Beyonce’s ‘Lion King: The Gift’ Album Sold 949 Copies In The UK 

      Receipts dont lie
      I’m a bad bìtch and I always come with receipts.

      Megan thee stallion savage was already a top 15 hit with no music video before miss beyonce decided to piggyback on the song to get a hit

      She did it with ed Sheeran perfect, she also did it with j balvin me gente
      Always jumping on songs that are already hits to get a number.

      Remember black parade? Tanked
      Before I let go? Tanked
      Already? Tanked

      Even Camila cabello my oh my outpeaked all 3 songs. 💀💀💀

  3. Daintea November 23, 2020

    No one cares. We’re tired of Beyonce being shoved down our f****** throats as some kind of deity. Her music isn’t even that great.

    • tyty November 23, 2020

      Yet you clicked read and commented. If you’re not into fitness this wouldn’t be of interest to you. So clearly you do care and she isn’t being shoved down your throat.

    • HELLOKITTY November 25, 2020

      @Daintea – True

  4. Nicky November 23, 2020

    Lmfaooooo. Clarkson getting dragged again

    Bald

    Beyonce is not a draw but FlopCamicky is?

    😂😂😂😂😂😂😂😂😂😂😂😂

    I can’t stop laughing.

    • Clarks0o0ñ November 23, 2020

      All this mouth until u ask them the magic question

      “When last did normani appear on the billboard hot 100”

      And then BOOm, its crickets.
      😂

      The year is over, no album from Instagram model normani

      • The baddest November 24, 2020

        Who gives a F about what Clarksons lonely boring and self hateful ass as to say. Camila is almost off the scene anyway so to be iconic it doesn’t happen overnight. All the artists you promote or try to bash Beyonce with are barely on themselves. Don’t worry about Normani just know she made cameo in one of the most popluar songs this year. Your whack and you really need to get off of here. Beyonce is the standard and barely any of your artists you enjoy and can’t even do a simple 8 count.

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