Whether penciled in history books for reasons good, bad, ugly, and/or everything in between, 2020 brought with it some of entertainment’s most memorable moments.
Now, as the year draws to a close, That Grape Juice is reflecting on our favorite moments that rocked – and to some degree maybe even reshaped – the Urban and Pop cultural landscape as we know it.
Next, we’ll explore the explosive popularity of the only battle where the culture wins: #VERZUZ.
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First introduced during the pandemic as a virtual battle between DJs, the Timbaland and Swizz Beatz-birthed #VERZUZ platform evolved to include producers, songwriters, and eventually artists and performers.
With highlights of the broadcasts including the likes of Teddy Riley vs. Babyface, Erykah Badu vs. Jill Scott, Monica vs. Brandy, Young Jeezy vs. Gucci Mane, Patti Labelle vs. Gladys Knight, and more, the wildly popular battle series has become a staple – birthing unofficial spinoffs and fan fantasy matchups alike.
Helping reignite interest in the catalog of its combatants, the jaunt became the ultimate promotion opportunity for Urban music stars – a success only boosted by sponsorships and endorsements from the likes of Ciroc, Apple Music, and Tidal.
As we anticipate even bigger names joining the platform next year, look below to reflect on 2020’s highlights.
Read: Alicia Keys vs. John Legend
Read: Babyface vs. Teddy Riley
Read: Lil Jon vs. T-Pain
Read: Erykah Badu vs. Jill Scott
Read: Jagged Edge vs. 112
Read: Gladys Knights vs. Patti Labelle
Read: Brandy Vs. Monica
Read: Toni Braxton Weighs in on Prospect of Verzuz
…and many more.