2020 Year In Review: The #VERZUZ Effect

Published: Thursday 31st Dec 2020 by Rashad

Whether penciled in history books for reasons good, bad, ugly, and/or everything in between, 2020 brought with it some of entertainment’s most memorable moments.

Now, as the year draws to a close, That Grape Juice is reflecting on our favorite moments that rocked – and to some degree maybe even reshaped – the Urban and Pop cultural landscape as we know it.

Next, we’ll explore the explosive popularity of the only battle where the culture wins:  #VERZUZ.

*Click the Thumbnail to Read the Story*

First introduced during the pandemic as a virtual battle between DJs, the Timbaland and Swizz Beatz-birthed #VERZUZ platform evolved to include producers, songwriters, and eventually artists and performers.

With highlights of the broadcasts including the likes of Teddy Riley vs. Babyface, Erykah Badu vs. Jill Scott, Monica vs. Brandy, Young Jeezy vs. Gucci Mane, Patti Labelle vs. Gladys Knight, and more, the wildly popular battle series has become a staple – birthing unofficial spinoffs and fan fantasy matchups alike.

Helping reignite interest in the catalog of its combatants, the jaunt became the ultimate promotion opportunity for Urban music stars – a success only boosted by sponsorships and endorsements from the likes of Ciroc, Apple Music, and Tidal.

As we anticipate even bigger names joining the platform next year, look below to reflect on 2020’s highlights.

Read:  Alicia Keys vs. John Legend

Watch: Alicia Keys vs John Legend #VERZUZ Battle

Read:  Babyface vs. Teddy Riley

#VERZUZ: Babyface & Teddy Riley Battle Breaks The Internet With Record Viewership

Read:  Lil Jon vs. T-Pain

T-Pain & Lil Jon Clash In Latest ‘Verzuz’ Battle / Who Won?

Read:  Erykah Badu vs. Jill Scott

Erykah Badu & Jill Scott See Sales Spikes After Their VERZUZ Battle Was Most Watched Ever

Read:  Jagged Edge vs. 112

After Embarrassing Jagged Edge Audio Flub, Timbaland & Swizz Beatz Enforce New #VERZUZ Rules

Read:  Gladys Knights vs. Patti Labelle

Patti Labelle & Gladys Knight Talk Sh*t in Hilarious #VERZUZ Ad [Watch]

Read:  Brandy Vs. Monica

Brandy & Monica Streams Soar Past 20 Million In Days Following Epic #Verzuz Battle

Read:  Toni Braxton Weighs in on Prospect of Verzuz

Toni Braxton on #VERZUZ Possibility: ‘It Would Have to Be [Against] Mary J. Blige or Mariah Carey’

…and many more.

Your thoughts?

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  1. Incognito January 1, 2021

    This is entertaining for sure, but i’m torned. From one side I really do enjoy it because it’s always the occasion to listen to a lot of great songs that I grew up with, and on the other side I don’t like the competition because it implies that there is a loser. They are all winners to me ✌

  2. We hatee whyy blacc bitc>hhzz January 1, 2021

    Vs Pattie sweet potato pie now who want it…

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