Just a week after planting her latest single, ‘Willow,’ atop the Hot 100 (click here to read more), the Taylor Swift tune was whisked away from the position thanks to a gust of holiday tunes.
And, while the #1 premiere of the ‘Evermore’ cut entered her in history books for a number of reasons including being the third female artist (fifth overall) to nab three career debuts atop the Hot 100, it’s now seeing her penciled in records for opposite movement.
See what we mean inside:
It’s typical for songs that debut at #1 on the Hot 100 to experience large drops in succeeding weeks due to the aggressive promotional strategies used the week of its roll out. Artists who deploy such tactics are often criticized for the extensive measures used to secure the top spot and Swift – thanks to the deep discounts and multiple streaming versions or remixes that accompanied ‘Willow’ – was no different.
The absence of said strategic accompaniment proved detrimental for ‘Willow’s second week aboard charts as it nearly dropped out of the top 40 all together, landing at #38 on the refreshed tally.
The downward movement marks the largest fall any #1 debut has ever taken – a record snatched from 6ix9ine and Nicki Minaj‘s hit, ‘TROLLZ,’ which fell to #34 just a week after premiering at #1 earlier in 2020 (click here to read more). Unlike Minaj and 6ix9ine, however, it is likely ‘Willow’ will rebound once the holiday season is over as it is likely the currently reigning Christmas tunes will all vanish.
Until then, see who joins Taylor in the top 40 of this week’s TGJ Chart Check: Hot 100.
Hot 100 This Week
Note: Among all songs, Mariah Carey holds the record after her perennial holiday hit, ‘All I Want For Christmas Is You,’ fell out of the Hot 100 all together after a week at #1 (click here to read more).
Biggest Drops from #1 of All-Time (Hot 100)
- 1 – off the Hot 100 completely: Mariah Carey – “All I Want for Christmas is You”
- 1–38 – Taylor Swift – “Willow”
- 1–34 – 6ix9ine and Nicki Minaj – “Trollz”
- 1–28 – BTS – “Life Goes On”
- 1–25 – Travis Scott featuring Young Thug and M.I.A. – “Franchise”
- 1–17 – The Weeknd – “Heartless”