Bruno Mars has blazed a trail in music and, as he gears up for his next major release, he’s expanding his activity into fashion.
For, the ’24k Magic’ performer has made history with a game-changing partnership with Lacoste.
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For the first time since launching in 1933, Lacoste has ventured into the musical arena by way of its partnership with Mars.
Led by the star’s alter ego Ricky Regal, the entities will unleash a range of apparel that fuses his uptempo and enigmatic personality with Lacoste’s distinct sportswear.
It’ll encompass ready-to-wear apparel, footwear and accessories, and is billed as being emblematic of Mars’ on-stage style. A style that is inspired by 1970s. Case in point his trademark aviator shades, bell-bottoms, and vivacious velvet.
Anderson.Paak has also been recruited to front the campaign, which is notable given that Mars has linked up with the fellow creative to form a duo named Silk Sonic.
As reported, the group will unleash a collaboration album named ‘An Evening with Silk Sonic.’ Look out for the first single on March 5 – the same day the Lacoste x Ricky Regal line will be released.