Lil Nas X set headlines alight over Palm Sunday weekend when he announced a partnership with MSCHF to release 666 pairs of ‘Satan Shoes’ – a Nike Air Max that reportedly contained a drop of human blood in each pair (as we reported here).
Due in stores Monday (March 29), the collector’s item nabbed headlines for its satanic design which featured upside-down crosses, a pentagram attached to the shoe laces, and “x/666” in red embroidery on each pair.
As news of the kicks treaded on trending status, some commenters began slamming Nike for their involvement with the endorsement – a rumor the shoe giants quickly squashed.
In a statement released to NBC News, Nike revealed:
“We do not have a relationship with Little Nas X or MSCHF,” the company said in a statement. “Nike did not design or release these shoes and we do not endorse them.”
The design and Nike’s reported (now denied) involvement weren’t the only things earning thumbs down from detractors – many were none-too-pleased with the associated price tag.
As the Bible scripture Luke 10:18 is also emblazoned on the side of the shoes (which tells the story of Satan’s expulsion from heaven), the sneakers – in an effort to emphasize the Bible verse reference – are going for $1,018 a pair.