BTS made a stylish statement at the GRAMMYs last month when they arrived in custom Luis Vuitton suits.
However, it turns out they may have been making a not-so-subtle announcement as well because they have been announced as the latest ambassadors for the brand.
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As part of the new partnership, the group will be teaming up with the French fashion house on a number of special projects and are expected to be outfitted in LV in upcoming performances and appearances.
In a statement, Louis Vuitton’s Men’s Artistic Director, Virgil Abloh said:
“I am delighted BTS are joining Louis Vuitton today. I am looking forward to this wonderful partnership which adds a modern chapter to the House, merging luxury and contemporary culture. I can’t wait to share all the very exciting projects we are working on.”
BTS then added:
“Becoming global brand ambassadors for Louis Vuitton is a truly exciting moment for us.”
This is not the first time that Jungkook, J-Hope, V, RM, Jin, Suga, and Jimin have been recruited for a global campaign. Previously, they appeared in FILA’s ‘Project 7’ collection last winter.