BTS‘ ‘Butter’ melted hearts and YouTube records in just a matter of hours after its release.
See what we mean inside:
Unveiled by the Korean septet on May 21, two days before it’s set to receive its televised live performance debut at the 2021 Billboard Music Awards, the song comes as just the second all-English official release of the group’s career.
In just its initial hour of availability on YouTube, ‘Butter’ collected over 21 million views (10 million views in its first 13 minutes) – breaking the platform’s record for most video views in an hour. By the time the clock struck 12 EST on May 22, ‘Butter’ had slid past the 113 million views mark – smashing the outlet’s 24-hour views record in the process. It should come as no surprise BTS had set the previous record with their first all-English single, 2020’s ‘Dynamite,’ which racked up approximately 101 million views in its first 24 hours.
The domination didn’t stop there, however.
According to Spotify, ‘Butter’ – which premiered at #2 on its global chart – amassed 11.042 MILLION streams in its first day, making it the biggest debut of any song in the platform’s history. Further, as of time reported, ‘Butter’ and its instrumental occupy the #1 and #2 spots respectively on real-time iTunes sales tallies.
Keep it locked to That Grape Juice to see how all of these gargantuan figures translate into official first week sales and Billboard Hot 100 placement.