With summer upon us, Beyonce‘s super popular Adidas x Ivy Park is seizing on the season to launch its first swimwear capsule.
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Christened Flex Park, the line arrives July 23 and is designed to celebrate “the empowered spirit of confident self-expression and individuality — positively and boldly.”
Like much of the broader range, sizing is inclusive – spanning XS to 4X.
Notable names in the mix of the campaign include Quincy and influencers Tabria Majors and Kristen Noel Crawley.
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Word is that the collection is being termed capsule 3.5, while much more of the new-new planned for the Fall.