Thanks to ‘Back of My Mind,’ R&B siren H.E.R. is at the front of the line of this week’s Billboard 200 new releases.
Released June 18, the long-awaited set comes as the singer’s official debut album following multiple critically acclaimed EPs (dating back to 2016).
Ushered into chart battle by her highest Hot 100 charting singles to date (the Chris Brown-assisted ‘Come Through,’ YG-assisted ‘Slide’ and ‘Damage’) as well as excitement generated by her highly publicized wins at this year’s GRAMMYs and Academy Awards, anticipation for the 21-track LP was also ramped by its impressive guest list which featured the likes of Chris Brown, DJ Khaled, Bryson Tiller, Ty Dolla $ign, Lil Baby, and more.
Look inside to see just how that buzz translated commercially.
H.E.R.’s ‘Back of My Mind’
First Week Sales (SPS): 36,000 units
Billboard 200 Debut: #6
Exceeding previously reported industry predictions, ‘Back of My Mind’ shifted 36,000 units over its inaugural tracking week – the best opening sales performance of any H.E.R. project to date.
Landing her at #6 on the refreshed Billboard 200 (her first top 10), the premiere placement not only leads as the highest of any new project this week (among all artists) but also comes as the highest rung reached by H.E.R. yet.
‘Back’ bests her previous high, the 2018 EP ‘I Used to Know Her: the Prelude,’ which peaked at #20 on the Billboard 200 thanks to first-week sales of 18,000.
Click here to stream the album in full.
This album does nothing for me
Album is a mess
Flop with no hits
Really bad numbers for someone of her “caliber”
Y’all weird asf this album was a masterpiece and the production and lyricism was out of this world ! The album definitely has replay value and will be one of the strongest female R&B releases of the year !
Closer to me ! Standout track forsure slow Process and Trauma are bangers aswell ! Stop reducing quality into sales yall wack asf
She a flop with no hits. Period pooh 💋
“Closer” is a cover of Goapele’s song.
She’s got an image problem one that’s not easily fixed, she’s boring. Just look at her sales, go to BETs YouTube and look at the views for the award show performances she’s among the least viewed. It’s not even about her being R&B it’s about her being a known bore.
#FACTS. She is boring AF
I don’t listen to her music but from the way she’s marketed, one would assume she was a heavy hitter in the R&B realm. Judging my her sales and streams, hardly anyone’s listening. I never thought someone with so much promotion and hype would be outsold by the likes of SZA, Jhene Aiko, Summer Walker, Ella Mai, Kehlani and Jazmine Sullivan. Furthermore, the music is just drab.
Hot messss💅🏿 What a big fat flop 🗑