Snoop Dogg has officially joined Def Jam in an executive role.

Full story below…

Confirming the murmurs that we reported on last month, the Hip-Hop pioneer has trumpeted the news that he’s onboarding the legendary imprint in the role of Executive Creative & Strategic Consultant.

Announcing his appointment in a character-filled video, the MC said:

“Now, you may wonder why, so late in my career, would I wanna work for Def Jam Records. Well lemme tell ya, as a young rapper, Def Jam was the holy grail of Hip-Hop.

“So when I got the opportunity, my main focus on Def Jam [will be] to help the artists and give them love and wisdom and guidance and understanding, teach them some tricks that I learned in the game — to diversify their portfolios to be superstars.”

Peep the full vid:

 

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Universal Music Chairman/CEO Sir Lucian Grainge said in a statement:

“We’re thrilled that the one and only Snoop Dogg is bringing his deep industry experience, strong relationships, boundless creativity and infectious energy to Def Jam. Now, why is there so much resin on these contracts?”

Def Jam interim Chairman/CEO Jeffrey Harleston – who Snoop has known for over two decades -added:

“Not only does Snoop understand what it takes to be a successful artist, he is one of the most creative, strategic and entrepreneurial people I know. Snoop has a genuine passion for the label and the culture, and we are all excited to have Snoop join the Def Jam Family.”

Snoop undoubtedly possesses a wealth of expertise that he’ll be able to impart to both the current and upcoming generation of artists. So, kudos to him on the new gig.

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