All roads lead to this Friday for Lil Nas X, who will be unleashing the video for his brand new single ‘Industry Baby.’
Co-produced by Kanye West and featuring Jack Harlow, the track serves as the latest taste of the performer’s debut studio album ‘Montero.’
Early this week, Nas announced and previewed that hard-hitting track by way of a cinematic trailer – in which he played all characters in a mock trial with sportswear giant Nike. A nod, of course, to the real-life controversy surrounding the custom Satan sneakers he released in tandem with chart-topping hit ‘Montero (Call Me By Your Name).’
And it looks like more controversy may be on the way.
See what we mean below…
Via social media, the 22-year-old wrote:
“saying this in advance so y’all won’t blame me. THE INDUSTRY BABY VIDEO IS NOT FOR YOUR KIDS!”
@lilnasxfreelilnasx.com♬ industry baby by lil nas x – lil nas x
Are you hyped?!