It goes without saying that Rihanna‘s business ventures smell like sweet success. So, it’s only fitting that the entrepreneur adds fragrances to the growing list of fields she’s conquering with her Fenty empire.
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Today has seen RiRi officially trumpet the arrival of Fenty Parfum.
“Taking to social media, she wrote: #FENTYPARFUM COMING SOON“
Rihanna’s foray into the world of fragrance follows the seismic success of Fenty Beauty, Fenty Skin, and Savage x Fenty lingerie – which have collectively generated over $1 Billion.
Suffice to say, that Rihanna reign just won’t let up! If anything, with her business activity, it’s just starting.
As for that ever elusive album, no word yet.