Ciara Launches Fashion Line, LITA By Ciara

Published: Thursday 26th Aug 2021 by Sam

Ciara has announced that she is launching a clothing line.

The GRAMMY Award-winner formally lifted the lid on the brand, which has been christened LITA By Ciara.

Full story below…

The women’s wear line is the latest pillar of The House of LR&C (Love, Respect, and Care) – the fashion company she launched with husband Russell Willson in 2020.

LITA (which is an acronym for Love Is The Answer) launches today (August 26) and, in an open letter, CiCi explained what folk can expect:

Introducing Lita By Ciara!!!!

From my childhood obsession with my grandmother’s closet in which every item was perfectly tailored to playing dress up in my Mom‘s clothes, and sometimes even my Dad’s…I’ve always had an incredible love for fashion. It’s one of the ways I feel I can best express myself!

I am so proud to share my Women’s Brand – LITA by Ciara, LITA stands for Love Is The Answer! Women have an incredibly expansive gift for expressing Love. We make a lot happen with our Love. We are empowered by the way we know how to Love.

I poured a lot of love into every part of the process of creating this line!
It started with inspiration from vintage and staple pieces in my closet! I’m a High-Low fashion kind of girl, and Tom Boy Chic is my style.

My goal is for LITA to be your best friend in fashion, your one-stop-shop from day to night. LITA has all your fashion needs covered.

Join me on this journey!

The House of LR&C is comprised of LITA, Russell’s Good Man Brand, and the Gen-Z leaning Human Nation.

Click here to browse the LITA range.


We’re loving the move! Today’s climate is all about brand expansion and brand diversification, so this is a great look.

Your thoughts?

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  1. Shayla Queen™ 👑 August 26, 2021

    She look a mess. Y’all know she look a got damn mess in that top pic. Like she just copped her crack on the corner with that hair and found that jacket in a dumpster on the way back and threw it over her cold skinny crackhead bones

    • Saweetie Pie August 26, 2021

      Cici keeps a check. Broke b****** who camp out at the WIC office like you can’t relate!!🤣🤣🤣

      • Shayla Queen™ 👑 August 26, 2021

        Deflecting hunnie… because you agree she look a damn mess as you didn’t say she doesn’t 🤣🤣🤣🤣

      • Fancy BISH (Back To The Future 🤣) 👊🏽💎💋 August 26, 2021

        Lmaooooooooooooo 🤣🤣🤣🤣🤣 Saweetie Pie, you my best friend lol 💋

      • Shayla Queen™ 👑 August 26, 2021

        Wow, it doesn’t take much lmaoooooooooo 🤣 Desperate junkie bish

  2. marilyn monh-O-E (Da Real DIVA 👠) August 26, 2021

    Mmm hmm cici get em coins💅🏿 Her clothing is way more fashionable than Rihanna’s ghetto trash 🤳🏻

    • Livelife&Learn&Forgive August 26, 2021

      Yeah exactly and honestly Ciara does fashion better than Rihanna. Ciara is so much prettier. Rihanna has the biggest fohead.

      • Fenty August 26, 2021

        SAID NO ONE EVER ‼️ Dumb broad- Rihanna is literally a fashion icon. It’s what she’s known for. She SETS THE TRENDS, not follows them. Ciara JUST started looking cute the past few years. She used to have messy weaves and wear boxer boots with bikinis. Nobody’s checking for CiError or her Ross Dress for Less clothing line.

  3. “GG” August 26, 2021

    So happy for her ! I love her style and the clothes are fly! Wish she had something for men!!!!

  4. Becky Goodhair August 27, 2021

    Checked the collection on the site.

    I like the demure general tone, some boots (pricey!), and that 3% of each sale goes to mentor a kid.

    Class or classic elements missing!

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