Ciara has announced that she is launching a clothing line.
The GRAMMY Award-winner formally lifted the lid on the brand, which has been christened LITA By Ciara.
Full story below…
The women’s wear line is the latest pillar of The House of LR&C (Love, Respect, and Care) – the fashion company she launched with husband Russell Willson in 2020.
LITA (which is an acronym for Love Is The Answer) launches today (August 26) and, in an open letter, CiCi explained what folk can expect:
Introducing Lita By Ciara!!!!
From my childhood obsession with my grandmother’s closet in which every item was perfectly tailored to playing dress up in my Mom‘s clothes, and sometimes even my Dad’s…I’ve always had an incredible love for fashion. It’s one of the ways I feel I can best express myself!
I am so proud to share my Women’s Brand – LITA by Ciara, LITA stands for Love Is The Answer! Women have an incredibly expansive gift for expressing Love. We make a lot happen with our Love. We are empowered by the way we know how to Love.
I poured a lot of love into every part of the process of creating this line!
It started with inspiration from vintage and staple pieces in my closet! I’m a High-Low fashion kind of girl, and Tom Boy Chic is my style.
My goal is for LITA to be your best friend in fashion, your one-stop-shop from day to night. LITA has all your fashion needs covered.
Join me on this journey!
The House of LR&C is comprised of LITA, Russell’s Good Man Brand, and the Gen-Z leaning Human Nation.
Click here to browse the LITA range.
We’re loving the move! Today’s climate is all about brand expansion and brand diversification, so this is a great look.