After a promising top 20 opening last week (as we reported here), the refreshed Hot 100 reveals Normani‘s ‘Wild Side’ has landed on its lower side.
The Cardi B-assisted ‘Wild,’ released July 16, pounced onto the Pop chart last week at #14 – not only marking the highest premiere of the week (among all artists) but also Normani’s highest debut on the Hot 100 to date.
Fueled by a handsome mix of radio airplay, streaming, and digital sales (the most of any female artist last week), the Pardison Fontaine and Starrah-co-penned bop seemed poise to see that success follow to its sophomore seven days of availability.
Peruse of the updated chart, however, may suggest otherwise.
Slipping out of the top 40, ‘Wild Side’ landed at #45 on this week’s chart – a feat that mirrors the chart performance of the song’s forerunner, ‘Motivation,’ which also debuted in the top 40 but lost footing in the chart territory in the week that followed. To add to its troubles, Cardi publicly announced intent to abandon promotion of ‘Wild’ after staunch criticism from fans.
However, growing interest at Urban radio – and Normani’s murmured intense promo schedule in the works – could turn the tide on the tune’s trajectory, leading it down the same path to Platinum status afforded to its predecessor.
Click here to see this week’s full TGJ chart rundown.